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The Power Of Customization In Packaging

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The Power Of Customization In Packaging
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In our last DIZPOT Brief, we broke down the myths and truths about lead times in packaging and how smarter planning helps brands avoid costly delays (catch up here). One of the biggest factors that influences lead times (and something many brands underestimate) is customization.

From finishes and coatings to the very materials used, these decisions go far beyond surface-level aesthetics. They affect:

  • Cost – Premium finishes can increase per-unit pricing but can also elevate perceived value.

  • Lead time – Specialty coatings or material sourcing may extend production timelines.

  • Market appeal – The right customization can set your SKU apart on the shelf and drive consumer loyalty.

At DIZPOT, we see customization as both an art and a science. It’s where our Creative Team and production experts come together to build packaging that’s compliant, scalable, and unforgettable.

 

🎨Why Customization Matters

Consumers today are flooded with options. According the McKinsey survey, 71% of consumers expect personalization, and packaging is a critical extension of that expectation. In competitive industries like cannabis, food, and wellness, packaging design can be the deciding factor between your product being noticed and sometimes even overlooked.

Customization also enables SKU differentiation. For example, small adjustments in coatings (matte vs. gloss) or materials (kraft, metallic, or eco-based films) can create entirely new SKUs under one product line without retooling your entire brand identity.

🛠️Inside the DIZPOT Creative Process

Every custom packaging journey at DIZPOT follows a collaborative process:

  1. Discovery – Understanding your brand’s goals, compliance needs, and customer base.

  2. Design & Proofing – Our in-house team creates artwork, incorporating finishes, coatings, and die lines that fit your vision.

  3. Sampling & SKUs – We help build out new SKUs (like size variations or product-specific packaging) while ensuring consistent branding. Industries have been adopting new SKUs across unique formats and packaging to capture niche markets. Harvard Business Review.

  4. Production & Logistics – Managing vendor timelines, international freight, and warehouse delivery—so your team can focus on sales.

By weaving customization into this process, we make sure your packaging not only looks great but also arrives on time and within budget.


🛍️ Examples of Customization in Action

  • Foil stamping and spot UV: Adds premium shine while keeping your core design intact.

  • Specialty mylar films: Enhance durability while meeting compliance standards.

  • Eco-friendly coatings: Reduce environmental impact while appealing to conscious consumers.

These custom touches are not just design decisions, they’re strategic business decisions that influence sell-through and operational efficiency.

🔮What’s Next in the DIZPOT Brief Series

Next week, we’ll dive into Compliance in Packaging—covering everything from state-by-state regulations to child-resistance and labeling updates. Compliance doesn’t just protect your business, it also shapes the way your packaging is built from day one.

🔍Ready to Explore Customization?

If you’re considering custom packaging or want to browse our wide selection of ready-to-customize items, check out the DIZPOT Promo Catalog. It’s packed with product options and inspiration to get you started.

 
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