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Proofing 101: The Proof Is In The Packaging

Picture of Martez Davis
Proofing 101: The Proof Is In The Packaging
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Every piece of packaging tells a story that starts long before the print run. At DIZPOT, we know that packaging mistakes aren’t just costly, but they can delay launches, break compliance, and harm your brand. That’s why our proofing process and pre-flight checklist act as the final line of defense. Before your product hits shelves, it passes through multiple layers of quality control—from design and compliance to final sign-off. 

 

✅ Why Proofing (and a Checklist) Matter

Skipping final checks leads to misprints, compliance errors, and delays. That’s why DIZPOT uses  a cross-departmental pre‑flight checklist, ensuring everything from artwork to compliance is verified before printing.
Our internal proofing checklist mimics these published industry standards—reviewing everything from Pantone colors to ingredient listings, die line placement, and label compliance. Checklist Practices

📋What the DIZPOT Process Includes

  • ✅ Compliance review (state & federal specs)

  • ✅ Visual review (colors, fonts, layout)

  • ✅ Material & dieline verification

  • ✅ Final client sign off

  • ✅ Pre-flight checklist sign-off by all relevant department heads before production

🏆Market Success in Ohio & Missouri

  • Ohio: After weeks of regulatory review, we achieved the highest number of approved SSU child-resistant packaging SKUs (12), reinforcing our leadership.

 

  • Missouri: As Missouri’s cannabis market grows with the recent rollouts of microbusiness licenses, DIZPOT has been working directly with operators in the state to simplify packaging, compliance, and sourcing. From state submission guidance to helping microbusinesses get their first SKUs to market, our team is deeply involved in empowering Missouri’s emerging brands to succeed from the start.

🚀 Take Action with Confidence

Whether you’re launching new SKUs or ensuring compliance updates, we can help:

  • Review and audit your artwork

  • Validate packaging against regulations

  • Run proofs through our internal checklist before production

🔜 Coming Next: DIZPOT Brief #3 – Navigating Lead Times with Confidence

Delays don't have to be a surprise. In next week's DIZPOT Brief, we’ll break down how to plan around lead times, what impacts them most (hint: it’s not just freight), lead time myths, and how brands can stay ahead of seasonal slowdowns—especially as we approach the holidays and Chinese New Year.

 

 
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